Developed a captivating concept for "Alice," a tea bath soak inspired by the whimsical and nostalgic world of Alice in Wonderland, designed specifically for young women seeking a unique self-care experience.

Crafted a concept that taps into the target audience’s desire for relaxation, escapism, and personal indulgence, aligning with their affinity for vintage aesthetics, fantasy, and wellness.

Focused on creating a nostalgic yet modern brand that resonates with millennial and Gen Z women, who value self-care rituals and are drawn to brands like Anthropologie, Free People, and Aerie for their bohemian, creative, and mindfulness-driven products.

Incorporated subtle storytelling elements that evoke the magic of Alice in Wonderland, providing a sensory journey through design, scent, and imagery, while appealing to customers’ desire for both fantasy and authenticity in their wellness routines.

Developed a concept that emphasizes holistic self-care, connecting with the target audience's values of sustainability, luxury, and the pursuit of moments of quiet escape from the pressures of daily life.

Ensured the concept reflects the aspirations of the target demographic by blending elements of wonder and luxury, creating a product that feels both nostalgic and contemporary, tapping into the current trend of self-care and wellness with an emotional, story-driven connection.

The brand narrative and design were specifically tailored to create a sense of discovery and imagination, with a product that transports the customer into a dreamlike, relaxing experience—perfect for those who seek more than just a product, but a moment of escape.

Design key branding elements such as a logo, color palette, typography, and overall visual style that captures the whimsical, nostalgic essence of Alice in Wonderland, while maintaining a modern and sophisticated feel for wellness-focused brands like Anthropologie or Free People.

Develop comprehensive brand guidelines to ensure consistent application across all touchpoints, including product packaging, digital platforms, and marketing materials, preserving a cohesive brand experience.

Craft messaging that aligns with the brand’s voice—gentle, imaginative, and inviting—ensuring the tone speaks directly to the target audience's desire for luxury, mindfulness, and personal indulgence.

Design branded collateral including packaging, product labels, and promotional items that reinforce the brand’s identity, and ensure they visually communicate the concept’s core themes of relaxation and fantasy.

Design creative and visually appealing packaging that aligns with the brand identity and resonates with the target audience, capturing the whimsical and nostalgic essence of the concept.

Create 3D renderings of the packaging to showcase the final concept, providing a realistic, dynamic view of how the packaging will look in the real world.

Refine the packaging design to ensure all visual elements are aligned, from logo placement to typography, creating a cohesive and impactful brand presence.

Develop dielines that are printer-friendly, ensuring the packaging design is production-ready and easily adaptable to various printing methods.

Ensure the packaging design reflects the brand’s personality, making sure the packaging is not only functional but also tells the story of the product in an engaging, memorable way.

Craft playful and poetic copy that captures the whimsical and nostalgic spirit of Alice in Wonderland, evoking a sense of magic, wonder, and relaxation.

Write enchanting product descriptions that transport the audience into a dreamy world, highlighting the soothing qualities of the tea bath soak while creating an emotional connection with the target audience.

Develop engaging, imaginative messaging that speaks directly to young women seeking self-care, luxury, and moments of escape, blending fantasy and wellness in every line.

Use whimsical language and vivid imagery to make the product feel like an experience, not just a bath soak—helping customers visualize a relaxing journey into a world of calm and tranquility.

Ensure the tone aligns with the brand’s identity, combining sophistication with playfulness to appeal to the target demographic’s love of both nostalgia and contemporary wellness.

Conceptualize a luxurious yet whimsical robe that complements the "Alice" tea bath soak brand, incorporating elements of nostalgia, comfort, and elegance.

Design the robe to stay on brand, ensuring that its whimsical, nostalgic feel ties seamlessly with the "Alice" tea bath soak concept, using colors, textures, and patterns that evoke a sense of fantasy and relaxation. The robe should feel like an extension of the brand's story, blending comfort with a touch of magic.

Create a cohesive product experience by ensuring the robe works in harmony with the tea bath soak packaging and other elements, offering a sense of continuity across all touchpoints. This creates a full brand experience, allowing customers to engage with the brand in multiple ways.